PRA Comp Exam 2026
Note
This is a great project and one I long anticipated since enrolling in the program in Fall 2024. I invested lots of time and effort into brainstorming, designing, and building both the project and this website. I genuinely enjoyed the process and am super proud of the final result. I hope you enjoy it as well and I sincerely am grateful for this program.
What is this Collaboration
Google Gemini Lab x LA Public Library
Alphabet is launching Gemini AI labs in all 73 Los Angeles Public Libraries to give free access to the public to use Gemini. Opening on the first day of summer break for LAUSD public schools and are accessible to all LAPL card holders.
Paid Media Analysis
Option 2
I developed a creative brief on this collaboration’s Target Audience and Goal; and I also created three original Out-of-Home (OOH) advertising design elements like Bus-stop and Inside Metros.
Earned Media Analysis
Option 2
I completed an analysis of earned business medias (PR 529), using articles that have shared in details the financial performance of Alphabet Inc in the past fiscal year, and how AI will lead the company into better futures.
Shared Media Analysis
Option 1
I created a web page that includes a blog post with interactive features and 4 original Instagram posts that promote and spread awareness about this campaign. I also created a newsletter on the assigned topic.
Owned Media Analysis
Option 2
I completed a SWOT analysis (PR 508) on Alphabet Inc’s Google Gemini, i analyzed what it has achieved and what it can do to out-compete its competitions.
Disclaimers
AI Assistance
Many parts of this project were completed with assistance from ChatGPT, including grammar review, image generation, and content inspiration. Please refer to the Citations Page for a detailed record of every image, paragraph, and piece of content where AI was used. The prompts used are fully disclosed for transparency and future reference. I have also attached a Google Document containing my drafts, brainstorming notes, and original ideas that supported the development and completion of this project.
