Google Gemini × Los Angeles Public Library
A youth-centered campaign designed to encourage and connect Los Angeles Unified School District students and families with AI literacy, accessible public library access, and the long-term value of education, curiosity, and digital confidence.
Target Audience
The primary target audience for this campaign is LAUSD students aged 13–17, along with their parents and older siblings.
These students are at a critical stage of development: many are entering middle school, preparing for high school, or beginning
to think about college and future opportunities. At this age, exposure to emerging technologies and digital literacy can have a
strong impact on academic confidence and long-term growth.
Many LAUSD schools serve communities with fewer educational resources and less access to advanced technology than more affluent districts or private schools. By partnering with Google Gemini and the Los Angeles Public Library, this campaign offers a free and accessible way for students to explore AI tools such as Google Gemini in a safe, educational, and welcoming environment. Libraries also give young people a chance to step into spaces of learning, culture, and opportunity that they may not regularly experience.
Parents and older siblings are also essential audiences because young students often rely on family guidance when making decisions
about education, technology, and personal growth. Adults who understand how quickly technology is evolving can play an important
role in encouraging students to take advantage of these resources.
Where Will This Ad Appear?
The campaign will appear through high-visibility out-of-home placements, including billboards along major Los Angeles freeway
corridors such as the 405, 10, 110, and 101. These routes experience dense daily traffic and offer strong visibility to families,
commuters, and working adults traveling across the city.
In addition to OOH, the campaign will live online through social media platforms such as TikTok and Instagram, where youth spend a
significant amount of their time. These channels help the campaign meet students where they already are, using visual storytelling,
short-form content, and a tone that feels relevant, current, and easy to engage with.
What Is the Goal?
The goal of the campaign is to increase awareness and encourage engagement with AI literacy while promoting Google Gemini and the Los Angeles Public Library as an accessible learning destination. Although many young people have heard of artificial intelligence, far fewer know how to use these tools in a meaningful, productive, and responsible way.
This campaign positions Google Gemini not as a subscription product to sell, but as a tool for empowerment. It encourages youth to
become more digitally fluent, more curious, and more confident in understanding the technologies shaping the modern world. At the
same time, the campaign supports a larger social purpose by promoting equitable access, educational wellness, and future readiness.
Why Do We Need This Ad?
This campaign is needed to build awareness for both Google Gemini and the Los Angeles Public Library system. Millions of people use
Google Search and YouTube every day, but far fewer understand what Gemini can do as an AI-powered learning and support tool.
Likewise, many residents have still never fully explored what their local public library can offer beyond books.
By bringing these two worlds together, the campaign creates a bridge between technology and community. It invites students and
families to discover public libraries as places of innovation, exploration, and reading culture. More importantly, it helps young
people see that advanced technology should not feel distant or exclusive, it can be approachable, useful, and available in spaces
built for everyone.
Out of Home Elements Description
I chose three placements for this campaign: a Los Angeles highway billboard, a Los Angeles Metro subway ad, and a Metro bus stop display. Many parents of LAUSD students commute daily on major freeways such as the 405, 10, 110, and 101, so a billboard can effectively capture their attention during morning and evening rush hours. Metro placements are also important because many LAUSD students rely on buses and subway lines to travel to and from school. From personal experience, public transit is a common part of students’ daily routines in Los Angeles, and I have seen educational campaign on both the E and A line. For these reasons, these placements help the campaign reach both students and their families in environments they encounter every day.
Out of Home Elements
OOH Ad1 The Freeway Billboard
This OOH ad will be seen on the 405, 10, 110, and 101. The goal is to capture drivers’ attention, especially during traffic hour, when they have more time to sit still and read the giant billboard.
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OOH Ad2 Inside The Metro
People do take the Metro, and many who consistently visit LA Public Libraries take the Metro. Having an informative ad inside the car is a strong way to target authentic audience groups.
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OOH Ad3 The Bus Stop
Similar to the Metro concept, many who take LA buses are also library goers. At the same time, since bus stops can be viewed by everyone passing by, this ad reaches even more people than car drivers and Metro riders.
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