_{Socal Islands Salty Crew}

Socal Bight Islands: From Channel Islands National Park to the City of Avalon

Santa Rosa, San Miguel, Santa Cruz, Anacapa, Santa Barbara, San Clemente, Santa Catalina, San Nicolas. Eight islands, different sceneries, but same beauties.

Located along the Southern California coast, this chain of islands have world-class fishery with rich histories and abundant natural resources.

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Salty Crew x Channel Islands

Stay Salty, Explore Wild

Born from the passion of surfers, spearfishermen, divers, and anglers, Salty Crew represents a lifestyle that honors the ocean and those who find purpose in it. Founded in San Diego, the brand has long celebrated the Southern California coast — but now it’s taking that spirit offshore.

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An Overlooked Island Paradise

Rooted in Respect for the Sea

Just miles from the California mainland lie the Channel Islands — rugged, remote, and rich with life. From the kelp forests of Anacapa to the wildflower-covered cliffs of Santa Cruz, these islands are home to some of the most diverse marine and coastal ecosystems in the U.S. Yet many have never set foot there.

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The Unexpected Collaboration

For love, For the Ocean, and For the People

In an unprecedented campaign, Salty Crew partners with the National Park Service and the Catalina Island Company to raise awareness, promote eco-tourism, and drop exclusive island-inspired gear. This isn’t just a merch drop — it’s a movement to inspire outdoor exploration and conservation.

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Instagram Post 1

Inspiration Point really inspires with nature’s gifts and jaw-dropping views.

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A flyover Avalon Casino during sunset? It doesn’t get more classic and nostalgic than this.

Views Reimagined, Swag Reclaimed

Take the Trip, and Get the T-shirts

From flyovers of the Avalon Casino, to spring blooms on Inspiration Point, to bison grazing the Catalina hills, Salty Crew has recreated iconic SoCal island views into wearable art. The limited-edition gear is available only on the islands — encouraging travelers to explore and earn it.

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OOH Bulletin

This is an original photograph combined with logos from all involved parties in this campaign. It is straightforward in demonstrating the collaboration.

OOH Bus Stop

A lot of silhouette actions in this poster as it hints many possible activities one can do at Catalina. The QR code is a quick way for pedestrians to learn more about the campaign.

Adventure Awaits

Find Refuge in the Sea

Kayak through sea caves, whale watch off Santa Cruz, or camp under the stars at Avalon’s back beaches. This is your sign to disconnect from the noise and reconnect with nature.

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Instagram Post 3

You’ve seen the Arch, now you can rock with the Arch on your back with Salty Crew’s comfy T-shirts.

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The whales habitat are phenomenal at the Channel Islands, hop on a cruise to spectate nature’s greatness.

Stay Salty. Stay Curious

The Dream and the Journey Start Right Here

Gear up, get out there, and find refuge in the forgotten gems of the California coast. Because the best views come to those who chase them

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Disclaimer

Disclaimer: This is a project for a USC Public Relations course and has no affiliation with Salty Crew, The Catalina Island Company, nor the National Park Services, as well as the actual products.

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