Spicy Ketchup
The Kraft Heinz Foods Company
🌶️ Spice up the Morning – Celebrate National Ketchup Day with Heinz
🔥 A Bottle Like No Other
This June 5th, on National Ketchup Day, Heinz is catching eyes and tastebuds with a sizzling surprise: the limited-edition Jalapeño Ketchup Bottle, crafted in the shape of an actual jalapeño. It’s Heinz, but with a kick—bold, hot, and ready to squeeze.
🌶️ Get Yours, The Spicy Way
In the month of June, fans can grab the exclusive jalapeño bottle by purchasing the Heinz Spicy Ketchup trio online. We’ll ship your collectible bottle—right to your doorstep. It’s hot, it’s limited, it’s Heinz heat.
📸 Interactive & Instagrammable
This isn’t just a bottle—it’s a jalapeño-shaped conversation starter. With a squeeze-top modeled after a real jalapeño tip, every use brings spice and satisfaction. This might be the missing piece every hot sauce lover seeks.
🎉 Celebrate Boldly
On June 5, National Ketchup Day, share your jalapeño bottle moments using #HeinzTurnsUpTheHeat. Post it. Tag Heinz. You might just win a year’s supply of Heinz Spicy Ketchup!
🌎 Limited Heat, Global Flavor
Only 10,000 bottles will be made. Once they’re gone, they’re gone. Secure yours and add some jalapeño fire to your shelf—because heat like this deserves to be shown off.
OOH Ad Bus Stop
The idea is to create this jalapeño-shaped ketchup bottle. Having the limited drop interacting with national ketchup day will further increase exposure.
OOH Ad Highway Board
The physical appearance of a giant jalapeño shaped ketchup bottle on a highway billboard is enough to impress many driven by.
Instagram Post 1
The Jalapeño flavor really pops up the flavors and brings out the heat in this sauce. The pink background contrasts well with the vibrant green peppers.
Instagram Post 2
This is the perfect Instagram Ad/email marketing Ad that can truly represent the products and what this new campaign is trying to promote. It is clean, simple, and straightforward.
Instagram Post 3
The caption on this Ad post can be used for holiday season, should Heinz do a special promotion for Christmas. The color is there for the customers and the products will sell.
Instagram Post 4
This one will be good for a pop-up Ad or in between Instagram stories. The brand logo stands out so customers know exactly what will be promoted.
Disclaimer: This is a project for a USC Public Relations course and has no affiliation with Salty Crew, The Catalina Island Company, nor the National Park Services, as well as the actual products.